Lean Cuisine

The challenge was to update the
Lean Cuisine brand by refreshing
the packaging. The aim was to give
consumers clearer navigation from
behind a frosted fridge door, whilst
communicating 'Tasty' & 'Healthy'.

The whole range was broken up
into different categories, ie fish,
steamed, pizza etc. by using a
series of different range colours
and graphical devices.

Lean Cuisine
Lean Cuisine