Packaging for the Heinz Babyfood
range in the UK. The new pack
designs feature a friendlier looking
bear, who interacts with the product ingredients. The challenge was to
retain 'a nod' to the Farley's brand
which had been acquired by Heinz.
The new designs had to also work
across the whole range which included
Breakfast, Savoury, Dessert, Rusks,
Breadsticks and Bear Biscuits.

(previous pack design)

4 Bears